What about the common practice of using pen names? Is it an acceptable business practice or more misleading marketing?
The use of a pen name, also known as nom de plume, by professional writers is common and, in general, accepted. As you probably know, one of the most famous examples is American author and humorist Samuel Clemens who used the pen name, Mark Twain.
Let’s look at some of the common reasons why authors use pen names and then explore how they apply to online marketers.